<?xml version="1.0" encoding="utf-8" ?><rss version="2.0" xml:base="http://scrmblog.dumke.me/taxonomy/term/222/all" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:og="http://ogp.me/ns#" xmlns:article="http://ogp.me/ns/article#" xmlns:book="http://ogp.me/ns/book#" xmlns:profile="http://ogp.me/ns/profile#" xmlns:video="http://ogp.me/ns/video#" xmlns:product="http://ogp.me/ns/product#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:sioc="http://rdfs.org/sioc/ns#" xmlns:sioct="http://rdfs.org/sioc/types#" xmlns:skos="http://www.w3.org/2004/02/skos/core#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#">
  <channel>
    <title>Benita M. Beamon</title>
    <link>http://scrmblog.dumke.me/taxonomy/term/222/all</link>
    <description></description>
    <language>en</language>
     <atom:link href="http://scrmblog.dumke.me/taxonomy/term/222/all/feed" rel="self" type="application/rss+xml" />
      <item>
    <title>Measuring Supply Chain Performance</title>
    <link>http://scrmblog.dumke.me/review/measuring-supply-chain-performance</link>
    <description>&lt;div class=&quot;field field-name-field-thumbnail field-type-image field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://scrmblog.dumke.me/sites/default/files/styles/thumbnail/public/pubthumb/measuringsupplychainperformance_TN.jpg?itok=3tn_18OK&quot; width=&quot;80&quot; height=&quot;80&quot; alt=&quot;&quot; /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-body field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot; property=&quot;content:encoded&quot;&gt;	&lt;p&gt;Last week I conducted another Interview for the empirical part of my research. And we also discussed how to measure performance within the SC. As it turns out, multiple measures, namely service, cost, working capital are used. Sadly in literature many authors still focus on a single measure only and I wanted to know more about it. So I read an article by &lt;a href=&quot;http://faculty.washington.edu/benita/&quot; title=&quot;faculty.washington.edu&quot;&gt;B. Beamon&lt;/a&gt; (Measuring Supply Chain Performance) to get an overview over performance measures used and how to select the right one(s).&lt;/p&gt;

	&lt;h5&gt;History of Supply Chain Performance Measures&lt;/h5&gt;

	&lt;p&gt;Supply chains consist of many different companies and within those, various functions. So first measures have relied on characterizing individual systems like production, distribution, or inventory management. In literature the measures have often been categorized into aspects of quality, time, flexibility, and cost.&lt;/p&gt;

	&lt;p&gt;But most often cost is used as an only measure or cost and another measure for customer responsiveness is applied. Other more qualitative measures, like customer satisfaction or concerning risk management, are seldom used due to their restricted applicability in quantitative models. &lt;/p&gt;

	&lt;p&gt;Measures are generally thought of being effective if the following characteristics are fulfilled:&lt;ul&gt;&lt;li&gt;inclusiveness (measurement of all pertinent aspects)&lt;/li&gt;&lt;li&gt;universality (allow for comparison under various operating conditions)&lt;/li&gt;&lt;li&gt;measurability (data required are measurable) and&lt;/li&gt;&lt;li&gt;consistency (measures consistent with organization goals)&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;

	&lt;h5&gt;Performance Management System &lt;/h5&gt;

	&lt;p&gt;The last bullet point highlights another topic: It is also important not only to focus on the measures used, but also to reflect on the performance measurement system as a whole. Especially, it is important to consider the effects of a specific corporate strategy on the performance measures used. Thus there are several caveats when evaluating options for performance measures:&lt;ul&gt;&lt;li&gt;If using only one performance measure make sure that it can adequately describe the performance of the system in focus.&lt;/li&gt;&lt;li&gt;When using cost as (only) measure, be careful to include all necessary costs in the calculation. Pitfalls include cost of obsolescence or rework due to engineering changes&lt;/li&gt;&lt;li&gt;Align performance measures with the strategic goals&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;

	&lt;h5&gt;Framework&lt;/h5&gt;

	&lt;p&gt;Individual performance measures are usually non-inclusive so the goal for a performance management system should be to include more aspects. Beamon suggest to focus on measures for resources &amp;#174;, output (O) and flexibility (F) (see figure 1 and 2).&lt;/p&gt;

&lt;div class=&quot;scrm_image_center&quot; style=&quot;width: 500px&quot;&gt;&lt;div class=&quot;scrm_imageComment_img&quot;&gt;&lt;img class=&quot;scrm_image_center&quot; width=&quot;500&quot; height=&quot;181&quot; src=&quot;http://scrmblog.dumke.me/sites/default/files/images/beamonperformancemeasures.png&quot; title=&quot;Framework for Performance Measurement consisting of three categories&quot; alt=&quot;Measuring Supply Chain Performance from three angles&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;scrm_imageComment_txt&quot;&gt;Figure 1: Framework for Performance Measurement (Beamon 1999)&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;scrm_image_center&quot; style=&quot;width: 500px&quot;&gt;&lt;div class=&quot;scrm_imageComment_img&quot;&gt;&lt;img class=&quot;scrm_image_center&quot; width=&quot;500&quot; height=&quot;184&quot; src=&quot;http://scrmblog.dumke.me/sites/default/files/images/beamongraphicframework.png&quot; title=&quot;Supply Chain Measurement System&quot; alt=&quot;Graphical representation of the Supply Chain Measurement System&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;scrm_imageComment_txt&quot;&gt;Figure 2: Framework Supply Chain Measurement System (Beamon 1999)&lt;/div&gt;&lt;/div&gt;

	&lt;p&gt;Examples for &lt;u&gt;resource measures&lt;/u&gt; are: total cost, distribution cost, inventory cost.&lt;/p&gt;

	&lt;p&gt;&lt;u&gt;Output&lt;/u&gt; can be measured quantitatively as number of items produced or number of on-time deliveries or profit; alternatively qualitative measures like customer satisfaction or quality can be used.&lt;/p&gt;

	&lt;p&gt;&lt;u&gt;Flexibility&lt;/u&gt; is harder to measure, Beamon details on a quantitative approach for measuring it, focussing on volume, delivery, mix and new product flexibility.&lt;div class=&quot;scrm_image_center&quot; style=&quot;width: 500px&quot;&gt;&lt;div class=&quot;scrm_imageComment_img&quot;&gt;&lt;img class=&quot;scrm_image_center&quot; width=&quot;500&quot; height=&quot;124&quot; src=&quot;http://scrmblog.dumke.me/sites/default/files/images/beamonflexibility.png&quot; title=&quot;Showing Aspects of Supply Chain Flexibility&quot; alt=&quot;Aspects of Supply Chain Flexibility&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;scrm_imageComment_txt&quot;&gt;Different Aspects of Flexibility (Beamon 1999)&lt;/div&gt;&lt;/div&gt;&lt;/p&gt;

	&lt;h5&gt;Conclusion&lt;/h5&gt;

	&lt;p&gt;&lt;blockquote&gt;The use of simple performance measures is tempting, since simple measures are more easily implemented into numerical models; however, by limiting the scope of the performance measurement, these models ignore important performance trade- offs.&lt;/blockquote&gt;So it is obviously important to focus on meaningful measures. While reading the article I didn&amp;#8217;t quite understand the authors relation to profit as a performance measure. Return on Investment for example is listed under the category cost-measures, profit itself is listed under output. Neither is really correct if you define profit as revenue minus cost since, profit affects both sides, resources and output.&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-research-blogging field-type-text-long field-label-inline clearfix&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Reference:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;	&lt;p&gt;&lt;span class=&quot;Z3988&quot; title=&quot;ctx_ver=Z39.88-2004&amp;amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;amp;rft.jtitle=International+Journal+of+Operations+%26+Production+Management&amp;amp;rft_id=info%3Adoi%2F10.1108%2F01443579910249714&amp;amp;rfr_id=info%3Asid%2Fresearchblogging.org&amp;amp;rft.atitle=Measuring+supply+chain+performance&amp;amp;rft.issn=0144-3577&amp;amp;rft.date=1999&amp;amp;rft.volume=19&amp;amp;rft.issue=3&amp;amp;rft.spage=275&amp;amp;rft.epage=292&amp;amp;rft.artnum=http%3A%2F%2Fwww.emeraldinsight.com%2F10.1108%2F01443579910249714&amp;amp;rft.au=Beamon%2C+B.&amp;amp;rfe_dat=bpr3.included=1;bpr3.tags=Other%2CBusiness+Management&quot;&gt;Beamon, B. (1999). Measuring supply chain performance &lt;span style=&quot;font-style: italic;&quot;&gt;International Journal of Operations &amp;amp; Production Management, 19&lt;/span&gt; (3), 275-292 &lt;span class=&quot;caps&quot;&gt;DOI&lt;/span&gt;: &lt;a rev=&quot;review&quot; href=&quot;http://dx.doi.org/10.1108/01443579910249714&quot;&gt;10.1108/01443579910249714&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-user-rating field-type-fivestar field-label-above&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Rate This:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;form class=&quot;fivestar-widget&quot; action=&quot;/taxonomy/term/222/all/feed&quot; method=&quot;post&quot; id=&quot;fivestar-custom-widget&quot; accept-charset=&quot;UTF-8&quot;&gt;&lt;div&gt;&lt;div  class=&quot;clearfix fivestar-average-stars fivestar-form-item fivestar-outline&quot;&gt;&lt;div class=&quot;form-item form-type-fivestar form-item-vote&quot;&gt;
 &lt;div class=&quot;form-item form-type-select form-item-vote&quot;&gt;
 &lt;select id=&quot;edit-vote--2&quot; name=&quot;vote&quot; class=&quot;form-select&quot;&gt;&lt;option value=&quot;-&quot;&gt;Select rating&lt;/option&gt;&lt;option value=&quot;20&quot;&gt;Give Measuring Supply Chain Performance 1/5&lt;/option&gt;&lt;option value=&quot;40&quot;&gt;Give Measuring Supply Chain Performance 2/5&lt;/option&gt;&lt;option value=&quot;60&quot;&gt;Give Measuring Supply Chain Performance 3/5&lt;/option&gt;&lt;option value=&quot;80&quot; selected=&quot;selected&quot;&gt;Give Measuring Supply Chain Performance 4/5&lt;/option&gt;&lt;option value=&quot;100&quot;&gt;Give Measuring Supply Chain Performance 5/5&lt;/option&gt;&lt;/select&gt;
&lt;/div&gt;

&lt;div class=&quot;description&quot;&gt;Fivestar rating field for readers to rate the content.&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;input class=&quot;fivestar-submit form-submit&quot; type=&quot;submit&quot; id=&quot;edit-fivestar-submit&quot; name=&quot;op&quot; value=&quot;Rate&quot; /&gt;&lt;input type=&quot;hidden&quot; name=&quot;form_build_id&quot; value=&quot;form-dc3ZbNUnLYZ5pX_TK8h4V0YO5_srDmG4qtFVRUspl0E&quot; /&gt;
&lt;input type=&quot;hidden&quot; name=&quot;form_id&quot; value=&quot;fivestar_custom_widget&quot; /&gt;
&lt;/div&gt;&lt;/form&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-tags-review field-type-taxonomy-term-reference field-label-inline clearfix&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Tags:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;a href=&quot;/tags/measuring&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;measuring&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item odd&quot;&gt;&lt;a href=&quot;/tags/performance&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;performance&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;a href=&quot;/tags/supply-chain&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;supply chain&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item odd&quot;&gt;&lt;a href=&quot;/tags/performance-management&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;performance management&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 22 Nov 2010 12:47:00 +0000</pubDate>
 <dc:creator>Daniel Dumke</dc:creator>
 <guid isPermaLink="false">1602 at http://scrmblog.dumke.me</guid>
  </item>
  <item>
    <title>Designing the Green Supply Chain</title>
    <link>http://scrmblog.dumke.me/review/designing-the-green-supply-chain</link>
    <description>&lt;div class=&quot;field field-name-field-thumbnail field-type-image field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;img typeof=&quot;foaf:Image&quot; src=&quot;http://scrmblog.dumke.me/sites/default/files/styles/thumbnail/public/pubthumb/designingthegreensupplychain_TN.jpg?itok=23fKBmxB&quot; width=&quot;80&quot; height=&quot;80&quot; alt=&quot;&quot; /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-body field-type-text-with-summary field-label-hidden&quot;&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot; property=&quot;content:encoded&quot;&gt;	&lt;p&gt;Nowadays green logistics is an often heard buzz-word, but already eleven years ago Beamon published an article about the challenges with creating Green Supply Chains.&lt;/p&gt;

	&lt;h5&gt;Traditional vs. Extended Supply Chain&lt;/h5&gt;

	&lt;p&gt;A traditional supply chain has been mostly a one-way street. The issues analyzed were eg. the number of echelons, buyer-supplier relationships and inventory levels.&lt;/p&gt;

	&lt;p&gt;As a basis the extended supply chain has to consider at least the recycling / re-use and remanufacturing processes to be complete. More important though the strategy of the company has to be adjusted to include environmental aspects as waste, resource / energy use and pollution as well.&lt;/p&gt;

	&lt;h5&gt;Emerging Risks &amp;amp; Performance measures &lt;/h5&gt;

	&lt;p&gt;These new aspects also come with certain problems.&lt;ol&gt;&lt;li&gt;The uncertainty associated with the replacement/recovery process (in time requirements, quality, and quantity of returned products, packaging, and/or containers)&lt;/li&gt;&lt;li&gt;The reverse distribution process itself (collection and transportation of used products, packaging, and/or con- tainers)&lt;/li&gt;&lt;/ol&gt;&lt;/p&gt;

	&lt;p&gt;In addition new performance measures beside the traditional customer satisfaction and cost have to be established to assess and manage the environmental aspects. Measures have to be created which can be used to estimate the total impact of the product life cycle.&lt;/p&gt;

	&lt;h5&gt;Evolving to a Green Supply Chain&lt;/h5&gt;

	&lt;p&gt;Beamon suggests the following steps to evolve into a green supply chain:&lt;ol&gt;&lt;li&gt;Identify processes&lt;/li&gt;&lt;li&gt;Develop a performance measurement system&lt;/li&gt;&lt;li&gt;Measure the supply chain system&lt;/li&gt;&lt;li&gt;Prioritize&lt;/li&gt;&lt;li&gt;Develop alternatives and select approach&lt;/li&gt;&lt;li&gt;Establish auditing and improvement procedures&lt;/li&gt;&lt;/ol&gt;&lt;/p&gt;

	&lt;h5&gt;Conclusion&lt;/h5&gt;

	&lt;p&gt;I was thinking a lot about the risk measures suggested in this article. The concept of Beamon concludes with steps on how to evolve to a green supply chain (not as the title suggest &amp;#8220;design&amp;#8221; it). For this &amp;#8220;re-design&amp;#8221; task, where each single process has to be analyzed, a detailed measuring system might be adequate. But how should you design a new green supply chain from scratch?&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-research-blogging field-type-text-long field-label-inline clearfix&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Reference:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;	&lt;p&gt;&lt;span class=&quot;Z3988&quot; title=&quot;ctx_ver=Z39.88-2004&amp;amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;amp;rft.jtitle=Logistics+Information+Management&amp;amp;rft_id=info%3Adoi%2F10.1108%2F09576059910284159&amp;amp;rfr_id=info%3Asid%2Fresearchblogging.org&amp;amp;rft.atitle=Designing+the+green+supply+chain&amp;amp;rft.issn=0957-6053&amp;amp;rft.date=1999&amp;amp;rft.volume=12&amp;amp;rft.issue=4&amp;amp;rft.spage=332&amp;amp;rft.epage=342&amp;amp;rft.artnum=http%3A%2F%2Fwww.emeraldinsight.com%2F10.1108%2F09576059910284159&amp;amp;rft.au=Beamon%2C+B.&amp;amp;rfe_dat=bpr3.included=1;bpr3.tags=Other%2CSupply+Chain%0D%0ABusiness+Management&quot;&gt;Beamon, B. (1999). Designing the green supply chain &lt;span style=&quot;font-style: italic;&quot;&gt;Logistics Information Management, 12&lt;/span&gt; (4), 332-342 &lt;span class=&quot;caps&quot;&gt;DOI&lt;/span&gt;: &lt;a rev=&quot;review&quot; href=&quot;http://dx.doi.org/10.1108/09576059910284159&quot;&gt;10.1108/09576059910284159&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-user-rating field-type-fivestar field-label-above&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Rate This:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;form class=&quot;fivestar-widget&quot; action=&quot;/taxonomy/term/222/all/feed&quot; method=&quot;post&quot; id=&quot;fivestar-custom-widget--2&quot; accept-charset=&quot;UTF-8&quot;&gt;&lt;div&gt;&lt;div  class=&quot;clearfix fivestar-average-stars fivestar-form-item fivestar-outline&quot;&gt;&lt;div class=&quot;form-item form-type-fivestar form-item-vote&quot;&gt;
 &lt;div class=&quot;form-item form-type-select form-item-vote&quot;&gt;
 &lt;select id=&quot;edit-vote--4&quot; name=&quot;vote&quot; class=&quot;form-select&quot;&gt;&lt;option value=&quot;-&quot;&gt;Select rating&lt;/option&gt;&lt;option value=&quot;20&quot;&gt;Give Designing the Green Supply Chain 1/5&lt;/option&gt;&lt;option value=&quot;40&quot;&gt;Give Designing the Green Supply Chain 2/5&lt;/option&gt;&lt;option value=&quot;60&quot;&gt;Give Designing the Green Supply Chain 3/5&lt;/option&gt;&lt;option value=&quot;80&quot;&gt;Give Designing the Green Supply Chain 4/5&lt;/option&gt;&lt;option value=&quot;100&quot;&gt;Give Designing the Green Supply Chain 5/5&lt;/option&gt;&lt;/select&gt;
&lt;/div&gt;

&lt;div class=&quot;description&quot;&gt;Fivestar rating field for readers to rate the content.&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;&lt;input class=&quot;fivestar-submit form-submit&quot; type=&quot;submit&quot; id=&quot;edit-fivestar-submit--2&quot; name=&quot;op&quot; value=&quot;Rate&quot; /&gt;&lt;input type=&quot;hidden&quot; name=&quot;form_build_id&quot; value=&quot;form-CR7yuTRy9_Q8GeA_ewOE6QAL6CKq172oN-Wx2sey--A&quot; /&gt;
&lt;input type=&quot;hidden&quot; name=&quot;form_id&quot; value=&quot;fivestar_custom_widget&quot; /&gt;
&lt;/div&gt;&lt;/form&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;field field-name-field-tags-review field-type-taxonomy-term-reference field-label-inline clearfix&quot;&gt;&lt;div class=&quot;field-label&quot;&gt;Tags:&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;field-items&quot;&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;a href=&quot;/tags/environment&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;environment&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item odd&quot;&gt;&lt;a href=&quot;/tags/green&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;green&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item even&quot;&gt;&lt;a href=&quot;/tags/supply-chain&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;supply chain&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;field-item odd&quot;&gt;&lt;a href=&quot;/tags/network-design&quot; typeof=&quot;skos:Concept&quot; property=&quot;rdfs:label skos:prefLabel&quot; datatype=&quot;&quot;&gt;network design&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description>
     <pubDate>Mon, 09 Aug 2010 11:20:00 +0000</pubDate>
 <dc:creator>Daniel Dumke</dc:creator>
 <guid isPermaLink="false">1570 at http://scrmblog.dumke.me</guid>
  </item>
  </channel>
</rss>
