Companies offer a smaller or larger range of products serving different markets, depending on their history and primarily the respective business model.
From a supply chain management point of view this poses the question if it is ok just to use the same supply chain strategy for all those products.
Submitted by Daniel Dumke on Wed, 2011-01-05 13:59
Paper
On The Quantitative Definition of Risk
Published In:
Risk Analysis
Year:
1981
What is risk anyway?
I read this paper already some time ago. It is very important to have a clear definition of the terms used in research. But from my previous experience I know that also in business a clear understanding of the different aspects of risks is important to stay consistent.
Aviation and steering a company can be viewed as somehow alike. At least this is the starting point for the article by Srinivas (2009) reviewed today.
Aviation Analogy
But unlike companies a pilot has some advantages: a clear starting point, a given destination, he knows on which path to get there, he knows anytime if he is off course and he also knows how to get back on track.
