Andrea Gelei

Corporate Strategy and Supply Chain Network Design

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The effect of strategy on supply chain configuration and management practices on the basis of two supply chains in the Hungarian automotive industry

Obviously Corporate Strategy should have an effect on the supply chain network design and its parameters. In their exploratory study Demeter, Gelei and Jenei (2006) show two examples of how supply chains are affected by different corporate strategies.


The authors analyzed the supply chains of two major car manufacturers with assemblies in Hungary. The focal companies were Audi and Suzuki. They conducted several interviews with the focal companies themselves and their best rated suppliers.

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