Marc Poulin

Personalized Products and their Impact on Supply Chain Design

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Implications of personalization offers on demand and supply network design: A case from the golf club industry

Experts from research and business alike argue that within the last decades consumers have grown to be a more demanding factor for supply chain management. At the same time manufacturing and supply chain strategies adapted to this development (from lean to agile, see Christopher and Towill, 2000).

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