Stefan Seuring

Strategic Supply Chain Design and the Product-Relationship Matrix

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The product-relationship-matrix as framework for strategic supply chain design based on operations theory

Yet another case study. This time on strategic network design. Why? A major problem for businesses is to find the right strategy for a given situation. And “right” here means optimal (for a given KPI).
Research question might be: Are there general categories which can be used to make different decision situations comparable? And if yes, what would optimal strategies under these circumstances be?

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