The Bullwhip Effect was first discovered and analyzed in the 1950s. It triggered more intense research on the supply chain system (even though the term supply chain was not yet coined).
Starting in the early 1980s, this research finally lead to significant changes in real supply chains as well.
This article does a follow up on these developments and evaluates the relative improvements of each of the strategic stages.
Aviation and steering a company can be viewed as somehow alike. At least this is the starting point for the article by Srinivas (2009) reviewed today.
Aviation Analogy
But unlike companies a pilot has some advantages: a clear starting point, a given destination, he knows on which path to get there, he knows anytime if he is off course and he also knows how to get back on track.
Last week I conducted another Interview for the empirical part of my research. And we also discussed how to measure performance within the SC. As it turns out, multiple measures, namely service, cost, working capital are used. Sadly in literature many authors still focus on a single measure only and I wanted to know more about it. So I read an article by B. Beamon (Measuring Supply Chain Performance) to get an overview over performance measures used and how to select the right one(s).
